SOCIagency

Marketing has come a long way since the days of Web 1.0. Rather than the one-way medium of the past, participation, sharing, and collaboration are encouraged. As a result, successful companies have transitioned from traditional marketing to web-based software and services. Unless your business has been operating under a rock, you've probably adopted this digital method too. However, are you using it the right way? Whether you're a social media amateur or a web-savvy elit

It was less than ten years ago when Twitter became a global phenomenon and only five years ago when Facebook introduced the now iconic “like” button. Flash forward to this year, 2015, and social networking is at an all-time high. According to Erik Qualman’s research project, “Socialnomics,” social media is the No. 1 most popular activity on the internet. Businesses, whether large or small, have come to realize that sharing content online with thousands of followers is nece